Due diligence
Michael Pollit has received some feedback from Steve Kravchenko, the guy who bought PRstorm/Reffy.
In a comment he basically says he was duped by M0nkey when he bought the software/site.
I have a comment for Steve:
When buying a business, you need to practice due diligence. That means you need to research the business. There was enough commentary on this software to tell you that something was up. It wouldn’t take more than some Googling to figure it out. OK, so they’d changed the name of the software, possibly to make it harder to figure out this was Reffy, which had a majorly bad rep. But the fact that prstorm.com was banned in Google should be a tip off that something was wrong!
And Steve, if your buyers practice due diligence, they’ll either avoid buying it, or you’ll end up selling it to a major spammer - someone who doesn’t care.
But the thing is: The software isn’t that special. It would be easier to make it from scratch. So either way, this was a very bad buy, and you should have known better.
In closing. Steve, if you don’t wise up, your next internet business will most likely also be a bad buy. You’re not quite ready for this, until you stop listening to what the seller says and starts researching your buys independently. This time googling would have saved you the embarassment. Next time it may not be that easy to separate the scam from the legit business…