Guest blogging is beneficial for everyone involved. The person who’s blog you’re posting on can increase their audience by gaining your readers. The opposite is true, too. By posting a blog post to another person’s well-read blog, you’ll increase your exposure, gain additional readers and direct visitors back to your own website. In order to benefit both the owner of the blog and yourself, though, you have to follow guest blogging best practices.
Familiarize Yourself With the Blog
Before you pitch an idea or submit a blog post, get familiar with the blog you’ll be writing for. You have to make sure you’re not repeating a past blog post idea and that you’re sticking with the overall theme of the blog at the same time. While you don’t have to copy another writer’s style, you should try to stay close to the style of the blog, if possible. Don’t skip over the guest comments, either. They’ll give you a good idea of which blog posts are well liked and which ones get skimmed over quickly.
Submit Only High Quality Content
Just because your guest blog post isn’t going on your website, that doesn’t mean you can skimp on quality. Remember, the post is still going to have your name on it! Don’t ever skip over the proofreading step – you’ll be surprised at how many spelling, punctuation and grammar errors you miss if you only skim your writing as you type.
Add Tags to Your Post
Whether or not you’re posting the blog post yourself, make sure to add tags to it. If you’re uploading the post to the blogging platform, you can simply add tags in the destined field. Otherwise, include a list of keywords and keyword phrases along with the blog post so that the owner can easily add tags when they post it. Tags are a great way to add SEO to your blog post without sacrificing quality. The right tags will be noticed by search engines, making it all the more easy for people to find your post.
Add SEO Keywords
You should still add some SEO to your blog post even if you’re including tags as well. The key is to make the SEO seem streamlined and natural instead of choosing keywords that stick out like a sore thumb. With good writing, SEO simply comes naturally. Make sure you have a decent amount of SEO in the first paragraph, though, since this is the best area to place keywords to optimize search results.
Avoid Making Your Post Look Like Spam
It’s tempting to look at every keyword and reference in your guest post as another opportunity to attach a link. This will make your blog post look more like spam and less like interesting content, though. Readers are very in tune to advertising and because it’s so prevalent on the Internet, your blog post may be ignored entirely if it’s suspected to be advertising or, worse, spam. Blog readers don’t want to be inundated with advertising!
Use Links Wisely On Your Own Blog
After your guest post has been published, write a bit about it on your own blog and include a link to the blog and post. If you only include one or two links in your blog post, it won’t look like spam. Also, it will have the intended effect of directing people to the other blog and your guest post.
Promote Your Guest Post
It’s a kind of unsaid agreement between the writer and the blog owner that you’ll promote your guest blog post once it’s up. Otherwise, the blog owner isn’t really able to increase their readership by tapping into your followers. You have to promote your post by linking to it from your own website or blog as well as your social media platforms.
Submit the Post to Search Engines
Popular search engines like Yahoo! and Google often have an option to submit a new link. You can also submit the blog post link to social bookmarking websites like Reddit, StumbleUpon and Digg, which catalog all links submitted by users. Then, users can easily find and share these links, increasing traffic to the blog and blog post. Submitting links doesn’t guarantee that the blog post will show up first in results, but it does increase the chance of having the post be found by Internet surfers.
Add Links to Your Own Blog
Your own personal blog or website should have a blog roll or list of links that you want to recommend. Add the blog owner’s URL to this list – they’ll likely do the same for you in return. This is the quickest way to get the blog owner’s link in front of a bunch of people at once. Hopefully, people will click on the link and then find your blog post on the blog.
Comment on Comments
Revisit your blog post often and check out any new comments that people have left. If it calls for it, respond back. When readers know that they may be able to catch the writer’s attention and even strike up a conversation, they’ll be more likely to interact on the blog post and blog in general. You can also visit other people’s blog and leave comments on posts. Make sure to include the URL to the blog or your blog post along with your comment – most blog comment sections have an area specifically for a URL. The more interesting your comment, the more likely readers will be to click your link.
Write for the Blog Often
If all goes well the first time around, there isn’t any reason why the blog owner won’t want a qualified and experienced guest blog writer back a second time and more. Build good relationships with the people you blog for and try to stay on a submission schedule. One blog post per month is great, if you can work it out with the blog owner and handle the schedule. The more you post to a blog, the better your Internet search engine ratings will be.