In order to increase brand recognition and visibility, many businesses are promoting their services and merchandise online these days. Press releases are an effective and inexpensive way to accomplish this task. The Internet provides multiple free sources for the distribution of press releases, but I have listed the top five here in terms of popularity, visibility and general SEO worth to your site.
24-7 Press Release
Alexa Rank: 15982
24-7 Press Release offers a free press release plan which allows you to post one press release each day. They also have numerous other options for your PR team to consider. Their resources page also has some informative tips on writing press releases.
Free Press Release
Alexa Rank: 4820
This site is a little more functional since their free distribution option allows you to customize your press release with different font styles. They also offer the option to add up to three images to your release for one dollar, so you can really spice it up with your company logo or relevant photos.
Alexa Rank: 8892
Page Rank: 6
This press release site is different from most others in that the releases are categorized. This comes in handy when you want to target a specific audience or bring qualified traffic to your site.
Alexa Rank: 12613
With several distribution channels, such as a ‘new site’ distribution category, RSS feed distribution and search engine distribution; i-Newswire offers users the ability to meet specific needs other PR sites don’t. These specific channels are run by their distribution partners, which are listed on their Homepage.
PRLog is arguably the most functional of the top five, at least with the options available for free. You are allowed to include company logos, clickable links and a host of other options at no additional cost. There is no limit to the number of posts and many of the customizable properties of their formatting are SEO friendly.
Each of these sources offer tips on making the most of your press releases. The visual appearance and quality of the release is important but so are the distribution channels — who and how many people it will reach. Your best approach is to try several sites and see which one works best for you. When submitting, don’t forget to also promote your PR’s across social media channels.