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Top 5 Free Press Release Link Building Resources

In order to increase brand recognition and visibility, many businesses are promoting their services and merchandise online these days. Press releases are an effective and inexpensive way to accomplish this task. The Internet provides multiple free sources for the distribution of press releases, but I have listed the top five here in terms of popularity, visibility and general SEO worth to your site.

24-7 Press Release
http://www.24-7pressrelease.com/

Alexa Rank: 15982
Pagerank: 6

24-7 Press Release offers a free press release plan which allows you to post one press release each day. They also have numerous other options for your PR team to consider. Their resources page also has some informative tips on writing press releases.

 

Free Press Release
http://www.free-press-release.com/

Alexa Rank: 4820
Pagerank: 5

This site is a little more functional since their free distribution option allows you to customize your press release with different font styles. They also offer the option to add up to three images to your release for one dollar, so you can really spice it up with your company logo or relevant photos.

 

PR.com
http://www.pr.com/

Alexa Rank: 8892
Page Rank: 6

This press release site is different from most others in that the releases are categorized. This comes in handy when you want to target a specific audience or bring qualified traffic to your site.

 

i-Newswire
http://www.i-newswire.com/

Alexa Rank: 12613
Pagerank: 6

With several distribution channels, such as a ‘new site’ distribution category, RSS feed distribution and search engine distribution; i-Newswire offers users the ability to meet specific needs other PR sites don’t. These specific channels are run by their distribution partners, which are listed on their Homepage.

 

PRLog
http://www.prlog.org/

Alexa: 2731
Pagerank: 6

PRLog is arguably the most functional of the top five, at least with the options available for free. You are allowed to include company logos, clickable links and a host of other options at no additional cost. There is no limit to the number of posts and many of the customizable properties of their formatting are SEO friendly.

 

Each of these sources offer tips on making the most of your press releases. The visual appearance and quality of the release is important but so are the distribution channels — who and how many people it will reach. Your best approach is to try several sites and see which one works best for you. When submitting, don’t forget to also promote your PR’s across social media channels.

Post-Penguin SEO In 2013: Foundational Strategies

According to Matt Cutts, Google’s well-known search engineer, Google’s algorithms change as frequently as once a day. On average, the algorithm changes around 500 times per year. If you think about it, keeping up with this many algorithm changes is impossible. Instead of focusing your energies on Penguin, Panda and other algorithm updates, you need to go deeper and beyond the commonly employed SEO techniques. Let’s take a look at some of them:

Share-worthy Guest Posts

We all know that guest blogging is a hotly debated topic in the SEO community. It is arguably one of the best ways to get traffic, backlinks and improve your social profile, all at the same time. But in the same way we permanently ruined article directories by stuffing our articles with keywords, many people are also misusing guest blogging. There are hundreds of thousands of blogs out there, full of useless, keyword-infused content with no real value.

The links within these so-called guest blogs never get clicked on, and the pages have abnormally high bounce-rates. However, the fact that there are tons of mediocre guest blogs out there makes it easier for you to stand out, especially if your content is unique, original and share-worthy. Truly useful content often gets passed around on social networks, and legitimate referral traffic from social networks is an indicator of human activity. Search engines look for pages with high levels of human activity, and actively measure social signals such as: facebook likes, tweets, shares and comments.

With this said, you have an even greater incentive to write useful content rather than writing content for the sake of it. Think of guest blogging as an opportunity to make an impression on the host website’s visitors. You will only get one chance, but if you write an innovative and unique post with a twist, the host might invite you to write more posts.

Author Rank

Author rank is yet another step by Google towards a better web. The idea is to rank authors based on the authority and quality of their content as determined by Google’s algorithms. So, how does one go about building author rank?

Google+ comes in handy here. Go to the “About” section of your Google+ profile and add links to the webpages you regularly contribute content to. It is important to remember that Google+ plays an integral part in building your author rank, and Google considers many factors to compute it. These factors include: the number of people in your circles; the number of people who have you in their circles; your frequency of content generation, and the level of social activity on your Google+ profile.

This is what you should do to increase your author rank:

1. Create great content regularly
2. Be active on social media
3. Share useful content with people in your network

Co-Citation

Co-citation is yet another hotly debated topic among SEOs, and there seems to be some disagreement on what co-citation is, in addition to co-occurrence. Some theorize co-citation as a step by Google towards a more intelligent and semantic web. The concept itself is pretty simple to understand, and there are real examples in which co-citation has helped websites rank for keywords that were neither in their title, nor in their description tags.

Co-citation can best be explained with an example. Suppose Rob’s Ice Cream Parlor makes great “Blueberry Ice Cream.” In this case, search engines cannot make a connection between the keywords “Rob’s Ice Cream Parlor” and “Blueberry Ice Cream” unless they have been mentioned together on various websites. Google can now spot if there is a connection between two keywords or key-phrases, like the correlation between a company and its products.

There are numerous examples of co-citation that help websites rank for keywords they aren’t even attempting to rank. SEOmoz’s famous, Open Site Explorer ranks for the search term, “backlink analysis,” even though it isn’t mentioned in title, description or the page itself. Google picked up some other article from somewhere else on the web for use in the search snippet and that article does mention “backlink analysis” and “Open Site Explorer” together.

Press Releases

Some things never get old. Press releases are one of the oldest tricks in a SEO’s arsenal, but they still work. A well-positioned press release with useful information about your company’s products or services not only drives traffic to your website, but also helps increase awareness about your brand amongst the public. Apart from usefulness of your content, you can also insert relevant anchor texts where necessary to your home and inner pages. This helps you get backlinks and traffic, simultaneously.

How you distribute your press release is also very important. You can choose to email it to journalists and online news outlets manually, or use the services of a company like PRWeb or PR Newswire. Most of these companies guarantee syndication of your press release to hundreds of online news outlets, so if you know how to write a great press release, it can prove to be a great tool (especially when you’re launching a new product, service or campaign).

It is important to note that Matt Cutts of Google has stated that backlinks from press releases do not contribute towards page rank, but some recent tests have proven otherwise.

Social Media Signals

A couple of years ago, Matt Cutts denied the effect of social signals on rankings, but his denial has now changed into guilty admission. Not only do social signals affect rankings, but Google also made social signals an integral part of their ranking algorithm with the introduction of Google+.

So, what’s all the fuss about? It’s quite simple, really. Social signals, as we mentioned earlier, are an indicator of human activity. The number of times something gets liked, tweeted or commented on becomes an indicator of social value. The more popular something is, the more authoritative it becomes. This means social signals not only have the ability to affect rankings, but also the perceived value and authority of a website in the eyes of search engines.

Google and Bing, both major search engines, actively consider social signals to help rank websites and make SERPs more relevant to the user. Therefore, it is more important than ever to create share-worthy content, which can even go viral if you’re lucky, and focus your efforts on creating value rather than brute link building.

Blackhat SEO vs. Whitehat SEO

Since the late 1990s, SEOs have been identified as belonging to one of two camps – the “blackhats” and the “whitehats”. Progressively, these labels have transformed into little more than exaggerated caricatures, cartoon heroes and villains that merely exist as manifestations of our imaginations, usually embellished to suit our latest marketing agendas.

Under the microscope, even when evaluating specific tactics and methodologies, “whitehat” vs. “blackhat” is akin to distinctions of “liberal” vs. “conservative” – the definition evolves with each year that passes and every person you ask. Undoubtedly, that definition is almost always accompanied with significant bias, assumptions and judgments.

Unfortunately, too many businesses still base their choice of internet marketer on the hat they don, even if that hat only comes out as a flourish for sales calls.

Business owners should focus on educating themselves to the basics of search engine optimization and forming better questions. True tactical and strategic differences exist behind what we often refer to as “black” and “white” hat, and those differences are critical to understand when deciding the right direction for your business.

I won’t tell you how to run your business. I simply want you to ask yourself (and your prospective SEO vendors) harder questions.

Are “cheap” and “low-value” strategies truly saving you money? How much risk are you really willing to stomach? Is your top priority to get up and running quickly and cheaply, or are you trying to build a real, long-term business that realizes steady incremental growth?

 If the best your SEO can do is show you their hat, and they can’t help you answer these questions, then move on – it doesn’t matter what color that hat is.

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